Zephyr Media has the experience, expertise, and high-caliber personnel you need to help you get started on a direct response television ad campaign. We think you’ll find our site a central resource for what you need to know to make intelligent decisions about direct response TV
advertising. Whether you're an entrepreneur with a truly great idea, a fledgling company ready to take your
next big step in marketing, or an established firm seeking new ways to attract and engage interested prospects and customers, Zephyr is committed to assisting you!
On our site, you will find information on:
» Video Interview:
Choose a link below to view Dan Zifkin's video interview page.
» Latest News:Click here or scroll down for the latest news from Zephyr Media.
» Long form advertising:Half-hour television programs that provide a powerful platform to market your product or service in an in-depth, detailed fashion. Also known as Infomercials.
» Short form advertising:The one or two minute commercials that sell a product directly to the consumer. Often called "direct response" or "DR".
» Planning and marketing your direct response campaign: A list of logistics issues and costs—everything you need to make informed decisions about taking your product to television with a direct-sale or lead-generating approach.
» Key product categories of DRTV best selling items, based on media spending:
Health and Fitness
Cosmetics, hair, personal care
Housewares and appliances
Diet, weight loss, nutrition and food
Financial and business opportunities
Personal development, self-help and education
Home and garden
Music and Video
Sports and Outdoor Activities
Crafts, hobbies, collectibles
If you don’t find what you need here, contact us and we’ll see that you get it!