Why Infomercials?

There are a variety of solid reasons why an infomercial can be what’s needed to either help launch your effort in the consumer marketplace, rejuvenate your advertising approach, or simply just to add a media mix element in your overall activity.

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Infomercials allow you to explain the advantages and features of your product or service. You no doubt have competitors in the markets you are in or would like to enter. Infomercials allow you to highlight the advantages of your products, point our key differences, and highlight unique benefits–with frequent opportunity to remind and refresh that message in this unique long form medium. Many smart marketers have successfully used infomercials to provide intelligent, in-depth information that do just that. Ask us at Zephyr to show you how companies have positioned themselves smartly with an infomercial message that informs and educates the consumer.

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Infomercials break through television clutter. Commercial interruptions presently account for nearly one-third of every hour of program time on every television or cable station, regardless of time of day or affiliation. Clusters and blocks of fifteen and thirty-second commercials are bunched throughout programming, confronting viewers with a barrage of differing messages. It’s little wonder that commercial recall scores and studies– long-standing industry barometers of advertising effectiveness–are at all-time lows and continue to plummet. Let us at Zephyr show you how much advertising clutter affects a message’s ability to communicate effectively.

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Infomercials are an increasingly accepted form of advertising on both television stations and cable networks alike. The proliferation of media outlets has opened up more slots for long-form advertising. Virtually every commercial television station in all the major markets–including the ratings leaders in those areas--now routinely offer valuable time periods for infomercials. Most all national and regional cable networks welcome paid programming on their schedules. The list of cable networks that Zephyr Media has worked with and who we know will accept infomercials at various, scheduled times includes a wide variety of broad and niche audience outlets. Gaining meaningful exposure for your long-form product message is readily available. Let Zephyr show you the kind of schedule an infomercial advertiser can put together easily and efficiently.

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Infomercials are a cost efficient, low out-of-pocket media vehicle. Producing an infomercial can be a surprisingly inexpensive undertaking, often costing far less than what a quality thirty-second ad might require. Even when the cost of purchasing media time is included, the overall outlay is surprisingly modest–and you can limit its expenditure to key or test markets. It’s not necessary to launch a national campaign until you’re ready to do so. Ask Zephyr to show you how economically an infomercial campaign can be developed, mounted, launched, and maintained.

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Infomercials provide the unique ability to deliver instant results and sales. Not only do you have the ability to make direct sales within the program, but we can provide you with a precise measurement and a sophisticated tracking system that allows for customized reporting that can measure call-in rates, sales, regional interest, and other key marketing indicators. Ask Zephyr to show you how research and performance-tracking mechanisms can assist marketers in making decisions about their advertising campaigns.

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Infomercials have an enviable track record of success. Long form advertising has developed into a major form of marketing for both entry and established products and services. From low-cost, new-to-market companies to Fortune 500 advertisers, product successes abound. Ask us at Zephyr to tell you about our and the industry’s success stories.

If you’re weighing the merits of developing an infomercial campaign, consider the low-cost, accountable, clutter-free, in-depth, persuasive advertising impact that these long form messages can have with consumers and prospects. Take a look at our checklist of items that you’ll need to at least consider if you elect to go the infomercial route, and see which of them might be appropriate or needed in mounting your campaign. Zephyr Media would be more than happy to talk or visit with you and discuss how we might work together to develop an efficient program for the use of your valuable advertising dollars!

»	Infomercials allow you to explain the advantages and features of your product or service. You no doubt have competitors in the markets you are in or would like to enter. Infomercials allow you to highlight the advantages of your products, point our key differences, and highlight unique benefits–with frequent opportunity to remind and refresh that message in this unique long form medium. Many smart marketers have successfully used infomercials to provide intelligent, in-depth information that do just that. Ask us at Zephyr to show you how companies have positioned themselves smartly with an infomercial message that informs and educates the consumer.

»	Infomercials break through television clutter. Commercial interruptions presently account for nearly one-third of every hour of program time on every television or cable station, regardless of time of day or affiliation. Clusters and blocks of fifteen and thirty-second commercials are bunched throughout programming, confronting viewers with a barrage of differing messages. It’s little wonder that commercial recall scores and studies– long-standing industry barometers of advertising effectiveness–are at all-time lows and continue to plummet. Let us at Zephyr show you how much advertising clutter affects a message’s ability to communicate effectively.

»	Infomercials are an increasingly accepted form of advertising on both television stations and cable networks alike. The proliferation of media outlets has opened up more slots for long-form advertising. Virtually every commercial television station in all the major markets–including the ratings leaders in those areas--now routinely offer valuable time periods for infomercials. Most all national and regional cable networks welcome paid programming on their schedules. The list of cable networks that Zephyr Media has worked with and who we know will accept infomercials at various, scheduled times includes a wide variety of broad and niche audience outlets. Gaining meaningful exposure for your long-form product message is readily available. Let Zephyr show you the kind of schedule an infomercial advertiser can put together easily and efficiently.

»	Infomercials are a cost efficient, low out-of-pocket media vehicle. Producing an infomercial can be a surprisingly inexpensive undertaking, often costing far less than what a quality thirty-second ad might require. Even when the cost of purchasing media time is included, the overall outlay is surprisingly modest–and you can limit its expenditure to key or test markets. It’s not necessary to launch a national campaign until you’re ready to do so. Ask Zephyr to show you how economically an infomercial campaign can be developed, mounted, launched, and maintained.

»	Infomercials provide the unique ability to deliver instant results and sales. Not only do you have the ability to make direct sales within the program, but we can provide you with a precise measurement and a sophisticated tracking system that allows for customized reporting that can measure call-in rates, sales, regional interest, and other key marketing indicators. Ask Zephyr to show you how research and performance-tracking mechanisms can assist marketers in making decisions about their advertising campaigns.

»	Infomercials have an enviable track record of success. Long form advertising has developed into a major form of marketing for both entry and established products and services. From low-cost, new-to-market companies to Fortune 500 advertisers, product successes abound. Ask us at Zephyr to tell you about our and the industry’s success stories.