Zephyr Media Group has quietly built itself into one of the most respected firms in the direct response television and media business. From its home office in suburban Chicago and its other locations in New York, Washington DC, Portland, OR and Phoenix, AZ, Zephyr Media Group has earned the reputation with its clients and within the media and production community as a straightforward, reputable, hard-working partner. And partner is what we emphasize—be it in our dealing with clients, television stations, cable networks, producers, and everyone else playing a pivotal part of the direct response and infomercial advertising process.
Zephyr Media Group offers complete campaign development and management services, with exceptional capabilities in media planning, market analysis, media negotiation and buying.
Other campaign development and management services include:
|»||Product or service assessment for suitability to market through television, radio, internet and mobile phone platforms|
|»||Market research to properly position the product or service|
|»||Campaign objective determination in accordance with client needs|
|»||Theme development based on campaign objective(s), e.g. brand building or strengthening, lead generation, revenue-producing|
|»||Scripting and production for infomercials or short-form spots|
|»||Campaign analysis to optimize ROI|
|»||Arrangement of backend services with qualified telemarketers and fulfillment houses|
|»||Establishment of complementary marketing channels, such as print, insert-mail, and coop marketing campaigns were appropriate|
We offer complete, integrated and multiple-channel advertising and marketing campaigns which combine the most effective electronic media in television, radio, internet and mobile, in conjunction with print, insert-mail and co-op marketing opportunities.