The Zephyr Media Group is led by a team of seasoned industry veterans who have a wide range of media and production expertise. Our key staffers have worked not only in the direct response and infomercial business, but also in the conventional media and television industry. We understand the overall advertising marketplace from a variety of perspectives: advertising sales, media buying and media buying management, commercial production, and from the advertiser itself. When you work with Zephyr, you work with people who understand your objectives.
Dan Zifkin: President & Chief Executive Officer [email]
Dan Zifkin has an extensive career in the media and advertising business, and is considered one of the foremost experts on all aspects of the media buying and selling process. Prior to founding Zephyr Media, Dan held senior positions at many leading media entities, including senior management responsibilities at Showtime Entertainment, Blair Television, The Entertainment Channel (now known as the A&E Network), Universal/MCA -TV, the Financial News Network (now CNBC), WGN-TV, and Western International Media. Dan enjoys a first-name basis relationship with all the senior sales executives at the leading cable networks and many of the top broadcast stations in the leading markets. His rich depth and breadth of experience on the sales side gives Zephyr an important edge in its media buying dealings with the cable and broadcast industries.
Dan created and built the company based on his knowledge and appreciation of how a media buying operation needs to service its clients in today’s complex television environment. He is a key infomercial industry expert, and was instrumental in the addition of Sharper Image, Liquid Metal Golf, DeLonghi and other important clients to the Zephyr roster.
Carey Chase : Media Director [email]
Carey started her career in 1991 and held important positions with agencies such as Matthew & Roberts Advertising, A. Eicoff & Co. and Castalian Music. During those years Carey has managed numerous campaigns covering a variety of industries such as entertainment/lifestyle, consumer goods, insurance, healthcare, and telecommunications. Carey has worked primarily in short-form direct response advertising for the majority of her career and has specializes in DRTV both in US as well as Canada. Carey also has experience with buying the Hispanic market in the US as well as in spot markets and syndication. In addition, she has experience with online marketing where she has consulted clients on website strategy, development and usability.
Wes Dubin : Business Development Director [email]
Wes Dubin serves as Zephyr Media's Business Development Director. Wes began his career in the media and advertising business at the ABC Television Network, where he served as Director, Sales Proposals for the Central US Division, which increased its sales to network advertisers significantly during that time. Wes moved to the advertising agency Needham, Harper & Steers (now DDB) as Senior Vice President, National Broadcast, where he built its national media buying operation into an industry powerhouse that negotiated network television, network cable, national syndication, and network radio deals for Fortune 500 advertisers like McDonald's, Sears, State Farm, General Mills, Clorox, Universal Pictures, and others. He was named "Cable Television All-Star 1988" by Marketing and Media Magazine (now Mediaweek) for his efforts in bringing cable to the media buying forefront for major advertisers. While at the Agency, Wes additionally pioneered its new media operation, Electronic Ventures, and served as its Director. Wes also worked for new advertising technology start-up Next Century Media as its Senior Vice President, Marketing and Sales, and has done marketing and media consulting work for respected industry leaders like Lands' End and Tribune Broadcasting. Wes’s ability to work with companies to help them shape direct response campaigns is a valuable asset for existing and new clients alike.