Articles

Infomercials Benefit Prescription Drug Advertising

Producing DRTV Campaigns: Play by the Rules

TV Infomercials Offer Cure for Sluggish Sales (Home Health Products)

Using TV Smartly To Generate Customer Leads

INFOMERCIALS SELL WELL, an article written by the president of Zephyr Media Group, Dan Zifkin- As seen in WARDS MAGAZINE

How to measure success in DRTV

Success in sports helps infomercials shed inferiority complex

National or Local? “Easy” Does It